The Jagannath Puri Rath Yatra is a spectacle of devotion, where lakhs come together to pull the divine chariots in a grand celebration of faith. Finolex joins this sacred journey, not just as a brand, but as a responsible contributor—distributing caps, setting up hoardings, providing umbrellas, and creating a unique Rath made of Finolex pipes on the beach. This docu-ad beautifully captures their role in uplifting the festival while keeping its spiritual essence intact.