Highlighting Finolex's thoughtful participation in the Pandharpur Wari, our video captures the essence of this 21-day spiritual journey, where lakhs of devotees walk to the town of Pandharpur in honour of the deity Vithoba. Finolex contributed by distributing lakhs of bags, aiding the devotees in transporting their belongings with ease. Our film subtly incorporates the brand while respectfully portraying the festival's true spirit and identity. This project not only made a lasting impact but also forged a long-standing relationship with Finolex.